How to use Google’s new Keyword Planner 2014
This guide will actually show you how to find new keyword opportunities specifically for search engine marketing and optimisation purposes. Unlike many of the so called guides out there. Google’s Keyword Planner is a sure fire way to get the job done, but if you don’t know how to use it; it’s nothing but a […]
The 4 Elements to a Killer Advertising Campaign.
There are many articles out there that cover the basics or foundations of a good advertising campaign but none that demonstrate these using only famous quotes. There are many elements or formulas to a good campaign, but this about sums it up. Lets begin… “The aim of marketing is to know and understand the customer […]
Use WordPress WooCommerce as a Point of Sale
Finally, you can use WooCommerce as a POS. I had a client website build last month and was asked if there was anything I could recommend that could be used as a Point of Sale (POS). Its then that I found out that the average cost for POS software (forget about the hardware) was upwards of […]
How to Explain SEO to a 5 Year Old
Ok, the boring stuff first… In marketing you often find yourself explaining what it is you do, to your customers. You start off by being quite general and when you get to your third point, your customer turns around and says, “way too technical, explain it to me as if I were a five-year-old”. At […]
How to locate your htaccess File when you have tried everything else
Some host providers give you the option to show hidden files the first time you access your file manager i.e. CrazyDomains. But what happens when you skipped it and it never asks you again? Firstly, if you are on a standard cPanel setup, you should have an option at the bottom of your cPanel interface […]
How to Get out of a Business with a Friend or Family Member
So you found yourself in business with a friend or family member and its simply not working out. We have all heard the advice “don’t go into business with a friend or family member”. But as most entrepreneurs know having a wingman or someone to share the initial excitement with happens all the time. Friends […]
How to get More Real Google Plus Followers Fast
This is a follow-up to our recent “How to Get Legitimate LinkedIn Connections Fast” post that delved into how to increase your reach for whatever reason you may have. So you want more social reach and Facebook is looking good, Twitter (coming soon), LinkedIn sorted and now Google Plus is looking a little thin. Ok […]
How to Get Legitimate LinkedIn Connections Fast
Type the above heading into Google and you will find thousands of different results on ‘how to get LinkedIn connections, fast’. From purchasing connections (fake), 10 steps to up engagement, through tips on how to keep at it like a pro until it grows organically. So what happens when you need it yesterday, you want legitimate […]
Importance of Branding
I do a lot of marketing work for a large corporation that has multiple offices around the globe. It’s quite an established brand within its industry and almost what you would call a house hold name. It’s been some time since taking over their digital presence and to be entirely honest, I’ve hit the ground […]
Turning Features into Benefits
In marketing, sales and advertising one tends to get stuck on features and in turn failing to find the benefits. Benefits sell products, without them we only have features or functions and no value adding proposition. Many products have clear benefits but what happens when you struggle to find the one benefit (beside the obvious) […]